Most of us have heard the saying, “That’s the best thing since sliced bread!” What do you think is actually the best thing since sliced bread?
The best thing since sliced bread have to be product reviews on the internet. It’s reached the point where looking for something in an actual store is very uncomfortable. First, you have to find it! You can’t just dial it up on-line. And then, one needs to ask, where are the product reviews? How do I know this widget is better than that one? Sure, it says so on the box, but that is meaningless. One may be able to trust a certain brand, of course. But, what if there are several models made by this outfit? How does one choose?
I spend hours reading product reviews. And I’m always amused when the competition gets in there and pretends to be a customer. You can have 20 positive reviews and then there’s this one with half a star complaining that “It doesn’t work! I took it out of the box and it exploded! When I get out of rehab I will own this company!”
This sort of thing will convince no one. But then there are the more subtle, clever efforts to steer the customer in another direction. “I thought this product was very good as others have said. And it has turned a lovely shade of green over the past few months. Perhaps I will order another soon.”
In spite of all the games people play product reviews are most often helpful. They definitely beat reading what the company has to say about its own products. Because, from time to time, you can actually find out about a product’s weak points by reading a product review. These winter gloves I just bought, for example, are waterproof and not too bulky. But they are sometimes difficult to remove and I knew this before purchasing them.
That’s just the way it goes most of the time. There are very few perfect products out there. But we keep searching, anyway.